Pack the story into a box, see the underlying needs beneath the pet's fur through these stories.
Pets are sensitive to their owners' emotions and stress—when owners visibly exhibit negative emotions such as sadness, anxiety, or anger, pets can distinguish and perceive these through expressions, actions, tone of voice, body temperature, and even heart rate.
Given such biological sensitivity in pets, we must ask ourselves whether we have the capability to reciprocate with equally sensitive perception, to recognize their inner needs, and to hear the unspoken words in their hearts.
Pets have needs that we can't always see because their fur hides them. But just because we can't see something doesn't mean we can't find out about it.
This year, we are asking four of our brand friends to help us. They use boxes to show and tell stories about their time with pets.
By sharing these stories, we will create a map that helps us look for clues. We'll explore the important needs that pets have, which are hidden Under the Skin.This will help us see things that are usually invisible.
LitPet Care Pyramid
Basic Needs, Health Needs, Emotional Needs, Exploring Needs.
LitPet really cares about what pets truly need, not just keeping them alive. We came up with something called the 'Pet Care Pyramid.' It starts with making sure pets survive, then making sure they are healthy, and also looks at their feelings and curiosity. This way, we take care of everything pets need and help people understand their pets better.
This idea is very important to LitPet because we believe in helping pets live long and healthy lives with their owners. We always think about what pets need first, and then we think about how to help their owners.
Under the Skin:
4 Boxes,
4 Stories,
4 Needs
Four friends from different parts of the pet world—a new pet owner, a veterinarian, a pet store manager, and a designer who cares about the environment have done something special. Each one has filled a box with special memories about their pets. Inside these boxes, there are clues about what pets need.
Every time you open and look inside the box, it brings back happy memories and helps more people learn about their own pets. It makes today feel just as bright and special as those memories.
Box 1: New Pet Owner by Jam’s Dad
After the pandemic in 2022, I suddenly had the idea to adopt a cat. I found a message about a cat available for paid adoption and immediately contacted the owner to see the cat. Since I had never owned a cat before, I was a bit scared at first and worried about getting scratched.
It only took me an hour to get comfortable with it, and I decisively brought it home. It was very affectionate.
The journey home went smoothly, but as soon as we arrived, it urinated once due to unfamiliar surroundings and possibly the smell of a small dog. To make it feel at ease in its new home, I spent a month consulting with friends on social media on how to take care of a new family member.
Before I knew it, three years had passed, and it had grown up. 'I actually raised a kitten!' The initial problems I had were now second nature to me. And it became uncontrollable, from the first to the Nth cat, now I am truly a wealthy cat family.
Box 2: A Medical Description by Anita Young
I became a veterinarian to help animals. As veterinarians, we most commonly encounter gastrointestinal issues (vomiting/diarrhea), eye infections or corneal ulcers, skin and ear infections, arthritis and joint problems, and issues with the urinary, kidney, liver, and nervous systems.
The most challenging aspect is when chronic or advanced diseases are present, and we have to try to manage multiple symptoms simultaneously. 'Pets are innocent beings that depend on us for care, and I want to help all animals maintain a happy and active life, free from harm and disease.'
Fei Mui is a 12-year-old mixed-breed dog who needed to be hospitalized for kidney disease, exhibiting symptoms like vomiting, lack of appetite, and lethargy. We improved her condition with IV fluids, oral medications, and kidney supplements, along with acupuncture, and then allowed her to go home to continue long-term medication. We also designed a special kidney diet and regular acupuncture sessions to manage her kidney disease.
However, a few months later, she suddenly developed vestibular syndrome with neurological symptoms—showing signs like head tilting, falling, dizziness, and nausea. She lost her appetite again and couldn't stand. We had to use Chinese medicine, acupuncture, and other medications to control these new symptoms while maintaining her kidney function. Fortunately, in the end, she recovered very well, able to walk around happily and with a good appetite. Seeing an elderly dog maintain happiness and vitality, and live a long life under the careful care of family and clinic staff, is truly comforting.
Pets are wonderful companions for humans, and we must remember that we are their only companions and family members. They rely solely on us to prevent diseases and maintain health.
